POWER ON Integrity

All members of Hana Financial Group are empowered with the “Hana attitude”, a strong and creative corporate culture. The core values shared and practiced by the HFG family are our most precious intangible treasure, which is the standard for the value judgments made and actions taken by HFG.

Hana Financial Group Core Values

POWER on integrity

The core values Of Hana Financial Group are our standards of conduct and and value judgment for individuals and companies that put customers first.

  • INTEGRITY, integrity as steadfast as the mountains, Faithfully carrying out one's duties with integrity, based on the ethics of financial professionals
    • Passion / as passionate as the sun, Doing our best with a sense of responsibility and pursuing a higher value through change and innovation
    • Openness / a heart as open as the sky, Identifying with and understanding people, or situations, with flexibility and without prejudice
    • With Customer / professionalism that shines like the stars, Developing different- iated capabilities in respective areas to gain the customers' highest level of confidence
    • Excellence / sincere respect and a caring heart, Putting oneself in other people's shoes with the basic mind- set of developing individual capabilities and eliciting mutual cooperation
    • Respect / integrity as steadfast as the mountains, Faithfully carrying out one's duties with integrity, based on the ethics of financial professionals
Vision and Mission